Comments for .oO Tailwind

Comment on .oO Tailwind by ed

ed — Tue, 13 May 2008 22:25:06 +0000

ihype.com cool site check it out.

Comment on Unilever Switches Off Dove Forums by Phil Whitehouse

Phil Whitehouse — Thu, 24 Apr 2008 08:49:47 +0000

First of all, thanks for the photos and links - this is a fascinating case study in modern day PR.

In a way I kind of feel sorry for Unilever. Because of their old school structures and comms methods, it’s difficult for BigCo to get it’s head around new unstructured groups and the way they communicate. This makes them a very easy target.

I think there’s only one way for BigCo to handle this kind of problem (apart from an old school mea culpa). They need to accept that their structure and governance is exactly the thing which prevents them responding in a timely and credible fashion. They need to provide an environment where all their staff have the freedom to respond in person, without the threat of being fired.

Most large companies are staffed by a majority of well informed, well intentioned people, who are scared to reply to blog posts and twitter comments on behalf of their companies because of the threat of disciplinary action. Having to go to the marketing department for a carefully-worded machine-read response puts BigCo on the back foot from the get-go.

Of course this takes power out of the hands of management and marketing, but really could it make matters any worse than they are at the moment?

Comment on Unilever’s ‘digital reaction’ to Greenpeace Protest by Warren Hutchinson

Warren Hutchinson — Wed, 23 Apr 2008 20:06:37 +0000

Thanks Jamie, will reblog that one.

Comment on Unilever’s ‘digital reaction’ to Greenpeace Protest by Jamie

Jamie — Wed, 23 Apr 2008 16:41:09 +0000

Interesting comments, and in another indication that Unilever are only interested in user-generated content when it serves their purposes the UK forum on http://www.campaignforrealbeauty.co.uk has been closed since we launched our campaign.

Jamie
Web editor
Greenpeace UK

Comment on Greenpeace Protest at Unilever London by Unilever’s ‘digital reaction’ to Greenpeace Protest « FrankandPat

Wed, 23 Apr 2008 11:30:55 +0000

[...] The Greenpeace Orang-Utan’s struck Unilever on Monday and within an hour the blogosphere was rampant with rampaging Orang-Utans, videos, images, stories. [...]

Comment on Greenpeace Protest at Unilever London by Unilever’s ‘digital reaction’ to Greenpeace Protest « .oO Tailwind

Wed, 23 Apr 2008 10:54:41 +0000

[...] The Greenpeace Orang-Utan’s struck Unilever on Monday and within an hour the blogosphere was rampant with rampaging Orang-Utans, videos, images, stories. [...]

Comment on Watch the sunrise on Google Earth by sarsen56

sarsen56 — Tue, 22 Apr 2008 14:39:57 +0000

Members of the WordPress community who are interested in Stonehenge may like to see: http://sarsen56.wordpress.com

Comment on Microsoft Vista Service Pack 1 - EMBARRASS ALERT! by Duncan

Duncan — Fri, 18 Apr 2008 09:54:47 +0000

Dude, posting a Springsteen parody on the day that E-Street Band keyboard player Danny Federici lost his battle with cancer… That’s so uncool!!!!

Comment on Multimap launches new features by Warren Hutchinson

Warren Hutchinson — Fri, 18 Apr 2008 05:54:05 +0000

Nope. seriously, some of these interactions have just been implemented such as Birds-Eye and the Routing lay-up.

Thanks or the tip on accessing Live. There’s been a bit of a who-har on this hasn’t there.? Particularly from those that love Live for it’s collections etc.

Not an ideal roll-out strategy.

I should blog about it really.

Comment on Microsoft Vista Service Pack 1 - EMBARRASS ALERT! by Warren Hutchinson

Warren Hutchinson — Thu, 17 Apr 2008 21:20:34 +0000

Thought it might be. And I thought you would know, being such a Vista fan.