Archive for the 'video' Category

In-buggy DVD

In-buggy DVD

I saw this when I got off the train at Waterloo in London.

It startled me enough to see how today’s toddlers get in-buggy DVD, but the way in which the child in the buggy (watching the Mr. Men or something) held it so it carefully and was really engaged with it.

What next? iPod enabled buggies?

Nope they’re out already too. I didn’t take a photo but I saw one whilst in a baby shop in Tarporley, Chesire.

ipod-pram-lets-play-music-while-0.jpg

Mobile driven Formula 1… Too cool.

Just because… and I like it.

Driving a formula 1 car with a mobile phone and bluetooth

Interactive Gaming on YouTube

Thanks @Thewince for the link.

I was sent this YouTube video today where you can play along with the game. I got my ass seriously kicked because I was decidedly 30-something about it and didn’t know quite what to do.

Someone else have a go and tell me how this works.

[Update] Okay.. I figured it out and kicked his arse. It was a bit clunky, but it did keep the energy bar consistent so I guess that there are alternatives for each combo. Playing it from this page will eventually reload in another window.

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I so like, hate the way teenagers talk ‘n that.

Someone shared this with me at work and it tickled me pink I tell ya..

And this innit?

Social Media in Laymen’s terms

I found this rather nice video on the Experience Curve website.

It’s nice because it a) explains the idea of social media and b) uses a rather lo-fi method for telling the story.

Nice.

The Girl Effect

Just… well, nice:

Unilever’s ‘digital reaction’ to Greenpeace Protest

By Warren Hutchinson

The Greenpeace Orang-Utan’s struck Unilever on Monday and within an hour the blogosphere was rampant with rampaging Orang-Utans, videos, images, stories.

As ever ‘Transparency Tyranny‘ is rife and digital is the driving nemesis of corporation x.

What are Unilever doing in response? And how are they going to engage in this digital onslaught, this citizen journalist propagation and ironic spin of ‘real beauty’?

I’m really interested in the strategy behind all of this and how it unfolds. In the inception of the ‘campaign for real beauty’ I wonder if they thought about defensive strategies should stories (which they MUST have suspected) such as this emerge.

On the Unilever site there is a front page news item titled ‘Sustainable Palm Oil’. Click through and you see a video from their SVP of Communications and Sustainability starting with a statement that:

“We have great sympathy with what Greenpeace are trying to achieve, they are drawing attention to a really important issue” – Gavin Neath, SVP Communications and Sustainability

I find the role of SVP ‘Communications’ (Spin) and ‘Sustainability’ incongruous, but that’s another issue.

Unilever's News Page

Unilever are part of the Roundtable on Sustainable Palm Oil, or RSPO for short, and unsurprisingly they are playing up to this. Unilever claim to be instrumental in setting up the roundtable for sustainable palm and carrying it forward.

The transcript can be found here.

The response is a step, I’d rather see something directly relating and acknowledging the Greenpeace efforts, an alignment of sorts. They are playing it down, but not explicitly responding.

The ‘Dove in the News’ site is even wetter. Dove is all over the news, but it is not showing here.

Cue fingers in the ears – “la la la”:

Dove's News Page

The problem is, in order to hear Unilever’s point of view you have to mobilise yourself to go and see their site, navigate and watch a polished corporate video.

I can’t, yet, find any level of engagement by Unilever with the user-generated, mobilised, chatteriffic sphere of blogs, video sites and social networks. Searches for ‘Greenpeace, Unilever, Palm Oil’ only result in links to sites siding with the Greenpeace effort and not Unilever.

Designing a strategy for organic search traffic is required or else people will simply miss Unilever’s point.

I had a quick scan through the Facebook groups and found lots of Unilever corporate groups for ‘Graduates’ and ‘Management Schemes’ but UNSURPRISINGLY I found the Facebook group ‘Dove: Not so clean’.

Okay – it has 12 members so far.

Corporations are really uncomfortable with this stuff and they continue to ignore dealing with it.

And in closing, the final statement by the interviewer:

“Gavin Neath – thank you very much indeed”

smells horribly corporate and reeks of Aunty (The BBC for non-UK readers).

Microsoft Vista Service Pack 1 – EMBARRASS ALERT!

Microsoft embarrass themselves with this internal video promoting the release of Vista Service Pack 1.

Of course it may be a spoof by some Apple fan boy, either way, the fact it could be real sends shivers down my spine.

Thanks to Stephen Hellens for sharing.

Flickr does video

So, Flickr now offers video.

Flickr does video

That’s my ‘Photostream’ kiboshed.

They’re offering Pro users storage for up to 90 seconds of video. Not sure if freebies get video or not.

At first I thought this is a bad move, but now I’m not so sure. I’ve read their blog article and decided that I like the idea of sharing ‘long photos’.

I like the 90 second cap.

It tally’s nicely with those short mobile videos I capture of my kids and do nothing with. Now, instead of rotting on my phone I can share them with my family.

Lovely.

Initially I thought 90 seconds is short and will hamper adoption, but actually the shortness keeps the idea of video quite pure. It is about ‘long photos’ and not a repository for pirate film and clips. I’d hate to see it used like YouTube which to me is a bit of a chavvy web brand.

Snuck in at the bottom of the blog post is the news that they are doubling the upload image size for Pro users to 20Mb and 10Mb for free users.

I wonder what the Flickr community will make of it.? They can be quite a reactive bunch.

Nice.

We Are The World (Redux)

Two words:
Oh My.

Thanks Shai,


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