Privacy freaks will lose the plot over this one. I’ve already had a good laugh at the headline on the free London Metro this morning:
Google Latitude allows you to share your location with your friends on a map from your phone. Currently it’s available for:
- T-Mobile G1 (of course)
- Most colout Blackberry devices
- Windows Mobile 5.1 compatible devices
- Symbian s60 devices (Nokia Smartphones)
- J2ME (Java-enabled) devices (Sony Ericson)
iPhone and iPodTouch are coming soon.
Now, I think that this is a) inevitable and b) very cool, but then I’m susceptible to giving away lots of personal data anyhow, it comes with the job, but it does always tickle me how ‘privacy groups’ go mental.
It was in reading initial reviews that I chuckled to myself about the potential scenarios where this potentially very useful service might get misused.
- Setting it up on someone’s phone in the pub while they are in the toilet
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- Following a spouse or partner
- Following employees
Okay. There are genuine privacy concerns here, but why does the same old crap get wheeled out time after time?
“Trade unions aren’t happy” the Metro said.
So what? Who gives a fuck? Stop skiving or shagging about.
It’s a gadget and it’s cool. Leave it alone. If you don’t like it, don’t play with it. Stay away, be gone.
Maybe the naysayers would prefer the Brightkite model where the user ‘checks in’ and volunteers their location manually? It feels like you are more in control, but with Latitude it is up to you who sees what anyway.

And if your device falls into your spouses hands and you happen to be a dodgy fella or fellarette, you should be more concerned that they check call history and text lists rather than covertly installing a mapping client and signing up with your Google credentials.
Yes Google is reputed to have security loopholes in some of it’s services but come on, let’s finally use this to deliver the much vaunted location based services telcos have been trying to do for years.
Ah. Hang on.
Yes, telcos have missed the boat on cracking this themselves haven’t they?
Phone + Location = location based services.
Much simplified but still.
Silly telcos.
Google Latitude
Brightkite