You may want to read this post on response to the brand launch. It’s more recent and post-reveal.
At work we’ve been working with the London 2012 Olympic organising committee on their digital touchpoints and the new brand goes live in 4 days time.
This will be interesting in terms of Olympic branding history and in terms of digital.
No clues yet, I can’t say anything, but please do join the treasure hunt and be inspired and see something with impact in a few days.
I’ll post the answer to ‘the clue’ later today if you can’t solve it, but it’s nothing Google can’t help with.. 
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